RRL vs. Double RL: A Tale of Two Vintage Americana Brands

In fashion, brands often strive to establish a unique identity that resonates with their target audience. Under the Ralph Lauren umbrella, two brands, RRL, and Double RL, have achieved just that by embracing vintage Americana. While their names may seem similar, each brand possesses a distinct character, yet both share a profound appreciation for American heritage and authenticity.

RRL: Capturing the Romance of the American West

RRL, an acronym for “Ralph Lauren Rodeo Drive,” transports us to the rugged and romanticized American West. Established in 1993, RRL draws inspiration from the cowboy era, Native American culture, and the early 20th century. Its collections encompass various clothing and accessories that exude nostalgia and meticulous craftsmanship.

What sets RRL apart is its unwavering commitment to detail. From artfully distressed denim to meticulously crafted leather jackets and Navajo-inspired prints, every piece in the RRL lineup is designed to evoke the spirit of a bygone era. The brand’s authenticity shines through its use of premium materials and traditional manufacturing techniques, ensuring that each garment tells a story of the past.

Double RL: Honoring the Legacy of American Workwear

Double RL, often called “Double RL,” shares its parent brand’s affinity for American heritage but follows a slightly different path. Founded in the same year as RRL, Double RL focuses on workwear-inspired fashion. The name “Double RL” is a nod to Ralph Lauren’s initials, reflecting a personal connection to the brand’s identity.

Double RL captures the essence of hardworking Americans and their dedication to quality. The collection boasts rugged denim, classic flannel shirts, and vintage-inspired work jackets. Every piece is thoughtfully designed to evoke a sense of nostalgia for a time when craftsmanship and durability were paramount. The brand’s commitment to preserving the legacy of American workwear is evident in its creations.

Shared Values: Heritage and Quality

While RRL and Double RL have distinct design aesthetics, they share core values that bind them together. Both brands celebrate the rich heritage of American fashion and craftsmanship. They pay homage to the artistry of the past by using premium materials and traditional manufacturing methods, ensuring their pieces are stylish and built to last.

In the ever-evolving world of fashion, where trends can be fleeting, RRL and Double RL stand as beacons of enduring vintage Americana. RRL transports us to the romanticised American West, where cowboys and Native American culture intertwine with early 20th-century fashion. In contrast, Double RL pays homage to the hardworking individuals who shaped America, focusing on rugged workwear aesthetics.

While both brands are committed to preserving authenticity and craftsmanship, they cater to slightly different style preferences. Whether you’re drawn to the allure of the Wild West, as embodied by RRL, or the rugged simplicity of workwear, as celebrated by Double RL, these sister brands offer journeys through time where quality and heritage remain at the forefront of style. Ultimately, it’s not a question of which is better; instead, it’s a matter of which one resonates more with your sense of Americana.